| Along with the development of Internet&information technology, the internet marketing&sales in insurance industrial has become the main work of application and exploration activities for the big insurance companies. The question of how to better combine the Internet&Information Technology with insurance marketing&sales, so to better allocate company resource and upgrade the service quality&efficiency of insurance marketing, and to find solutions for the new problems&challenges arise during such process, has become the direction of our research.This article attempts to explore roughly the application of Internet&Information Technology in insurance marketing&sales by demonstrating the feasibility analysis of Internet&Information Technology application in the insurance business, the Internet&Information Technology’s role in promoting the development of insurance marketing, the current situation and existing problems, and the specific measures and application of Internet&Information Technology into all aspects of insurance marketing, so as to promote the healthy and rapid development of Internet marketing for insurance. |
