The Influence Of Big Data Of News Dissemination

The last two years,"big data " has been mentioned more and more frequently, with theadvent of "big data era" in all aspects of social management organizations, businessmanagement and human way of thinking and change, such as the great changes taking place.With the increased speed of operation, expansion of storage space and improve thetechnology of cloud computing, how to make good use of these data so that the entireresearch community enthusiasm reached its peak. Even in telecommunications, finance andother industries have even to the extent of "Data is the business", many believe that this trendso that the data will have to make a corresponding change in the value of the enterprise. Bigdata business forms on the Internet has become increasingly complex, such as portals, search,video, e-commerce, and therefore produce a wide variety, the huge amount of data in thebody, reflecting the confused audience behavior. Therefore, how to combine different typesof data, valid data for analysis on different platforms, affect the behavior of the audience’sdecision in a different way, which is the basis of a large data exists. And when the big newsis reflected in the field of data communication, how to make it a driving force for the newsmedia has become a very important issue.Big Data era has brought about changes in the media horizon, great changes comingprocure the relevant practitioners to expand the use of resources, enhanced data analysiscapabilities. But no matter the print media, television media, online media or social media,use of big data is still in the exploratory stage. Therefore, a comprehensive exploration oflarge data on the impact of journalism and change the future of journalism in promotingdevelopment and reform has certain practical significance. Journalism as an observer big dataera records and participants in large data in various fields to meet the challenges of the newpossibilities should also be explored. Through the era of great change for large datajournalism experienced, analytical thinking change " big data news " is going through, likestate innovation and competitiveness of the core elements of the media institutions. Thisarticle from the large data model for news production impact and influence, impact andinfluence of big data news production mechanisms as well as the impact of big data andmethods of news dissemination process and coping strategies described and analyzed threeaspects, in a bid to fully clarify the big data era of vast amounts of information on all aspectsof the news media industry caused by the impact.