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Sina Revised Study

Posted on:2015-12-02Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhangFull Text:PDF
GTID:2298330431986600Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
In this paper, Sina revision was choose as the research subjects, to study thebackground of Sina revision, revision motivation, characteristics revision and theshortcoming of the revision.The paper was Under the circumstances of mobile Internet era, the era of socialmedia and big data and cloud computing and other new Internet technologies so that Ican learn Sina revision better. The article uses a case study analysis and comparisonmethod seeks to provide some reference and inspiration for all kinds of networkinformation portal and platform development and revision.This paper is divided into three parts, the first part analyzes the Sina revisionbackground include Mobile Internet era, the era of social media and big data and cloudera. All this are the most important historical background, and as a basis for revisionreveals Sina motivation. The second part of the article analyzes the characteristics of Sinarevamped: Sina article highlighted features include the revision of the design to enhancethe user’s page on visual comfort, deep-seated social technology to meet user needs,adapt to the trend of mobile technology, meet the individual needs of users and the use oflarge data mining advertising market depth five. The third part of the article points outthe shortcoming of the revision of Sina: lack of mobility to adapt to poor phone, Sinaweb version of the mobile terminal and PC-style is not Match and not enough for largedata mining, etc. By studying the article reach the following conclusions that Sinarevision conforms to the arrival of the mobile Internet era, adapted social media turbulentcompetitive situation, and the revision of the mechanism and potential of the exploratorydata mining. Sina pace with the times, the use of advanced network technology, justaround the user’s needs revision, basically meeting the social networking sites, mobileand personalization purposes. Sina revision can be said standing in the forefront of themove foresight website, these initiatives will undoubtedly inspire many large sites thestudy can offer value and reference for other sites.
Keywords/Search Tags:Sina, Site revision, Mobile Internet, User needs, Advertising
PDF Full Text Request
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