Research On The Marketing Data Mining And Information System Construction Of Power Company

Rapid developments in information technology, making many industries has accumulated a large amount of stored data, different. Data mining is an interdisciplinary field, as long as there is value analysis database, which could be exploited by data mining tools to unearth useful information. State grid Corporation "Eleven-Five" power marketing business development plan to build unified marketing management as the goal, building integrated marketing management and business application integration platform in order to meet the requirements of overall development and management of the State grid Corporation.Paper first analyses the project background and the purpose and significance of the study, and introduces the basic concepts of data mining techniques, explains the data mining technology of domestic and foreign research status and development trends, discusses the research State of electric energy acquisition system and hot topics. Second study on application of data mining in marketing system, a data mining method of decision tree that was studied, made using decision tree classification method of identifying effective metering device exception; the clustering data mining techniques were developed, built on power supply method of hierarchical clustering of the marketing data and statistics.Papers on data mining for marketing information system design, focused on the system, the system’s functional requirements, system interfaces, and so on. Designed major modules and systems flowcharts. Last building has marketing data mining information systems of specific achieved, system to marketing business information systems for relies on, achieved has powered company on mark, and spot changed customer, and public enjoy changed, and low voltage customer of full collection of unified platform, and development has powerful of data statistics analysis features, for line loss management, measurement management, and electricity settlement, and market management, and customer service, and electricity check, business provides powerful of real-time data support. End of this paper discusses the typical basic functions of a unified platform.