A Study Of Chinese Health Rumor

In this paper, we study the health of the rumors refer to the information spread by the media and micro-blog, in a transmission system after several stage of development and without authority source confirmed, the information related to health knowledge and medical terms.In this paper, from the characteristics and definition of health rumors, based on the research of the different types of typical cases, discovered the spread rules of health rumors:in the social special issues, the lack of medical discourse will lead to the spread of rumors and even could cause social panic; Mass media, especially the traditional media, because of its operational problems will also provide channels for the spread of rumor; On the new media platform, the spread of health rumors show new features.For the spread rules of the normal health rumors and the distortion of the transmission law of rumor, this article in the sixth chapter put forward five countermeasures:healthy words body in place; the mass media do authority, have density in a timely manner; strengthen the health knowledge education of the audience; the government need to right to deal with, to create a balanced information environment; strengthen the social norms such as laws and regulations.