The Difficulties And Countermeasures Of The Local Edition Of Metropolis Daily

In the second half of2013,Wenhui—xinmin United Press Group Jiefang RibaoNewspaper Group combined into Shanghai United Media Group. The opinion that printmedia will deteriorate is prevalent. Metropolis Newspaper has founded more than20years. Be faced with rise of new media, in addition to consolidating the bases,Metropolis Newspaper have already started exploring new methods to developnewspaper: expanding online media, found local edition, establishing communitynewspapers and expand business fields and so on. Last year, besides the noteworthyconsolidating of Shanghai United Media Group, the new trend that provincialnewspaper consolidate municipal newspaper and found local edition has alsoappeal in Shandong,Hubei, Heilongjiang province has also appear. Theconsolidation and combination of newspaper may appear on a large scale. For printmedia, hold together for warmth and exert Ensemble Effects is the trend of the future.The origin that metropolis newspaper found local edition has been long. Since theWest China Metropolis Daily found the newspaper of Chongqing edition in1996,Yanzhao Metropolis Daily, Southern Metropolis Daily and Qilu Evening Newsestablish local edition in row. In2000,the local edition of Southern Metropolis Dailyhad succeed in entering and garrisoning into cities like Dongguan, Foshan, Zhuhai andso on. Covering the small Pearl river delta city group densely. At present,17cities ofShandong province have been mostly occupied by the local edition of Qilu EveningNews.100pages or even more than200to300pages in one issue of newspaper bringsnot only the surging advertising revenue but also the expansion of brand influence.In the year of2002and2013, Dahe Daily set up Green News&Luoyang News.In my thesis, based on the Dahe Daily Luoyang News combing development context,as well as the difficulties encountered in its development process, and explore theDahe Daily founded the local version of the origin and effects-----why did themetropolis daily set up local Edition? Dahe Daily Luoyang news is able to achieve thedesired objectives founder? What challenges it has experienced in the practice of theprocess, and what kind of difficulties encountered? Metropolis founder or need localversion? What kind of place is the best version of model choice?Through research and discussion of these issues in a variety of factors that spawnedunder the local edition are the Metropolis reasonable demands on social and economicbenefits. Whether it is pressure from the market, or to assume responsibility for thenews media industry.Metropolis will need to explore a practical way to expand localmarkets, enhance their brand influence aspects. This thesis is divided into five mainsections: The first chapter described the background and significance of local edition,the value of topics, research methods, literature review, innovation, etc. The second chapter is reviewed the development of our local edition and tried to define the localversion of Metropolis, as well as the local version of the classified. The third chapter isreviewed the practice of "Dahe Daily" create local edition, and analysis the "Dahe Luoyang news" model of development, newspaper features, as well as the local editionof Metropolis can brings what to the local newspaper market. The fourth chapterpoints out the problems encountered by local version of Metropolis in the developmentprocess, such as: problems with the local mainstream media boycott, the localgovernment does not cooperate with the local version of Metropolis between the mainnewspaper and the local edition of Metropolis reporters’ offsite, younger problem. Thefifth chapters are a few suggestions for the above problem, the proposed.