Public Library Media Marketing Methods Research

Public libraries as social welfare and cultural organizations, the role and valueof marketing for its development, once provoked controversy hair. But with thechanges in the social information environment, the emergence of a variety of newmedia forms, completely breaking the old ways and habits of informationdissemination. Public libraries need more than ever for marketing should also includethe overall marketing background work and library sectors. More importantly,Libraries also have to establish itself as the media. Only to become the media, in orderto truly achieve media marketing.This paper in the perspective of digital media, Research the marketing theorywhich in the process of public library service marketing. Combining with the Publiclibrary media marketing practice of domestic and foreign, Analysis of the practicaland effective public library media marketing methods and strategies. Mainly from thetwo angles, The improvement and strengthening of Public library “We Media”. Andthe use of social media marketing method, enriched and deepened. And discussing ofrefinement in the process of the social media marketing, event marketing proposalsfor action. And to ultimately promote the public library service media marketing todevelopment as the goal.The main survey part of the public library is selected as the research object,using the website and new media platform information content survey, mediamarketing methods used in the library’s statistics, investigation, analysis. Compare thedevelopment situation and the public library in China, and make correspondingsummary. Based on a profound understanding of the whole media environment,forming a more specific understanding through the practice of media marketing.Based on the existing media marketing situation of the public libraries in our currentproblems, the advanced experience of the survey analysis of the library, the ultimateform of marketing media public library in China action opinion.