The Communicative Eflfects Of Job-hunting Reality Tv Shows

As a country of large population, the university graduate students increase every year and they need to find jobs. Especially in2013, this year was called "the most difficult year to get a job". With the increase of the employment pressure and more competitive situation on working, the job-hunting reality TV shows were produced. It aims at helping the contestants to build right concepts of themselves and works, and provide job opportunities for those who have better ability. After shown on TV, it gained high TV ratings and large amount of advertisement interests immediately.The author does the research from the perspective of the history and development of the reality shows. And also use the communication theory, such as communication model, communication factors, communication channels, audience and narrative theory to do the research. It analyzed the reason why can it be so popular and attract a large amount of audience? And the author discussed the huge communicative effects and factors of it. And what can the audience and communicators get from the program? At last, the author put forward some suggestions to this program.The author collected and recorded data of the program from the first episode in January,2012to May,2012,36episodes in total. The author analyzed the distribution of contestants’ gender, ages, work intentions, salary, educational levels and followers on Weibo.