Research On Using New Media To Promote The New Era’s Party-building

New media is the product of the development of modern Information Technology which is reformed inmedia function, media type and information dissemination mode. Since the1980s, the new media technologyhas been developing rapidly, and its application has become increasingly widely. New media connects topeople’s life gradually closer with its digitality, interactivity, timeliness, nonlinearity, abundant contents andother characteristics, and it has affected all aspects of the human work, study and life.. With the growingpopularity of the application of new media, it is more and more widely applied to the party-building practices.Some party-building officials try actively to implement a variety of new media in the work of party-building,and have accumulated many experiences in practice. New media is not only an opportunity, but it’s also achallenge for party-building. It can improve the efficiency of the party-building work greatly, and improve thelevel of party-building scientization. Also, it brings about impacts on party-building work as well as new risks.Therefore, how to make use of opportunities to meet the challenges and make the new media a powerful toolfor party-building has become an important topic for the present party-building research and study. This papertries to discuss on the topic of the relationship between new media and party-building, and conductssystematic research and thinking on the opportunities and challenges that new media brings to party-buildingin the new era to explore the scientific way for party-building work.The paper has clarified and defined the concept and characteristics of new media, and it reviewed on thebasic situation of using the development of new media in launching the party-building work in the last severalyears. And also, it has conducted analysis and comparisons in the modes between implementing new mediain party-building and using traditional media for party-building work. On this basis, it emphasizes on thenecessity to apply new media to promote the new era’s party-building, the opportunities and challenges whichnew media brings to party-building work, and how to avoid weaknesses and give full play to the advantagesof new media to strengthen the party-building, and proposes a series of practical countermeasures andadvices.In this paper, the development of new media has brought about party-building work opportunities inmethods, enrichment and changes in carriers, and promotion in working efficiency on aspects such as party’sorganization work, inner party life, mainstream ideology communication, establishment of a clean and honestgovernment, and enhancement in close connection to the masses. Meanwhile, for the characteristics of newmedia, it creates challenges on the mainstream ideology functioning as the leading role, information security,the ruling party’s credibility, party-building officials’ literacy to meet the requirement and other aspects. Thepaper has proposed solutions accordingly on how to synthetically understand the opportunities and challengesnew media brought to party-building and how to fully implement new media to enhance party-building work: on ideological building aspect, we need to take advantage of new media for propaganda and focus on thepublic opinion guides; on organizational construction aspect, improve organization construction on theplatform of new media, party member service and organizational life work; on institutional constructingaspect, new media laws and regulations and working rules should be completed; on the aspect ofanti-corruption and encouraging the incorruption, we need to strengthen party member’s education, encouragethe mass’involvement, establish the specialized channels and handle the complaints timely.