Applied Research In Social Network Analysis Of Precision Marking Microblogging

With the rapid development of web2.0era of user-generated content and interactionbetween users get more and more attention, how to find precise marketing goals mass ofusers in order to make the limited resources and information on the microblogging worldcast to get better communication, to achieve the best marketing results. Under thisbackground, identified the main contents of this paper, as well as the significance of thisresearch.This paper summarizes the previous basis, the center of the social network analysistheory and related factors were analyzed micro-blog content, select microbloggingmarketing precision arguments put for ward hypotheses and establish precise marketingmicroblogging hypothetical model. Using a unique hot microblogging event discoverymethods, the micro-blog content properties and social network properties closely linked.Through empirical research, analyze the factors affecting precision marketingmicroblogging, draw three types of factors including the impact of the social networkanalysis to get the center of social networks and microblogging content of the center ofthe property on the microblogging marketing effectiveness. This paper proposes the centerof social networks affect property can contain attributes and publisher microbloggingmicroblogging forward those attributes microblogging marketing effectiveness. Thispaper analyzes the application of marketing microblogging features based on socialnetworks, microblogging marketing model applications, including building relationshipswith marketing microblogging users forwarding microblogging marketing, as well as toexplain the effect of micro-blog application precision marketing model evaluationmethods, and gives precise marketing on Weibo microblogging content, forwardedmicroblogging recommended precision marketing advice.