Research On Member Management System Model Of Relational Virtual Community Based On Semantic Web

The Internet industry make substantive progress constantly in the recent years, and allkinds of new network applications with the expansion of the network users are emergingconstantly, grasping the audience preferences and user personalized needs effectively, andthe launch of related network service products timely facilitated sustainable development ofinternet service carrier. With the diversification of user groups and demand variation, therelational virtual community has been toward comprehensive community. But comparedwith the situation before2010, relational community in our country is showing the signs ofslowing growth and new users saturated, reflecting the deserved attention to users’ needsand preferences is inadequate or there exist deviations in grasp of the demand of internetusers, ultimately reflects the lag in member management and service innovation in the newera, and it weakening the attraction of the community. To some extent this is attributed tothe still lacking of a clear business model in relational community, group members did notbring profit to the community website, and far from the commercial, and then be short of thedevelop power.In the Internet industry, electronic commerce is the pioneer and model in the field ofcustomer management, user value and user demand is the greatest, but it relatively lack inrelational community, or the operating mechanism is simply based on the expansion of thegeographical relationship, and embedded in a series of single network games, but betweenmembers, members and its potential preference, between services and other relatedinformations cannot be established further connection by the lack of latent semantic orsemantic losing, also make members latent semantic information mining and deep serviceproduct development disenabled.This article through the analysis of the operating characteristics of relational virtualcommunity, extracting member data, analyzing the relationship between members and theirpreferences, learn from previous scholars of their study about customer management andservice discovery, to establish member ontology concepts and properties, and to build thesemantic customer management system model for relational community under hobbypreference theme, and form the RDF(S) data model for the model. With the help of Jena, toparse hobby ontology and rules, establishing inference engine, give system simulation forthe model. The simulation result show that the introducing of semantic Web technology can solve the problem of information lack of potential semantic, and can use semantic reasoningto found implied related information involving to members, and that could help seizing userpreference accurately and getting the combination of member group and related services, inturn, promoting the development of related services. The ultimate goal of this paper isgiving some references for the development of related service products which follows users’preference closely from the perspective of making the community more attractive andcohesive, to provide policy support for the sustainable development of relational virtualcommunity in china.