Research On Social Media Marketing Strategy Of M Children’s Clothes Shop

Social Media is a new media relying on the Internet platform, that everyone canparticipate and interact with,such as:Micro-channel, microblogging, Social media is not onlythe platform for user-generated content publishing and communication platform, but also themeans of the Internet to establish and maintain social relationships.Social media marketingtakes full advantage of the characteristics of Web2.0Internet marketing,which is a kind ofviral marketing and carried out by means of social media. SNS sites and QQ groups belong tosocial media.In recent years, the number of social media users in China was the explosivegrowth.Social media as an important communication channel, has become a platform that cannot be ignored. No one will question its commercial value. In this context, more and morecompanies use social media platforms to interact and communicate with consumers.This article focused on Tao bao M clothing store business,and discusses the marketingstrategy,in order to provide a theoretical support and practical experience for M clothing storeas well as the start-up shop. The study is divided into five parts.The first part is an introduction, a brief overview of the research background,significance, current research, research methods and innovations. The second part describesthe full social media marketing concepts, developments and the main types of social mediamarketing,finally summaries up the many advantages. The third part introduces the Mclothing store and its marketing environment, and then analyze the main problems facing thecurrent marketing and social media marketing situation of the shop. The fourth part is the corepart of this article. Combining marketing theory and the status of M children’s clothingstore,which nalysis of M clothing store social media marketing necessity.The aim it to putforward practical social media marketing strategy for the M shop and start-ups with areference value.