Research In The Development Strategy Of Tianjin Museum Of Modern History

Under the situation of great cultural development and prosperity, museum as animportant part of cultural industry has so many opportunities for development. Howto grasp the opportunity and to develop the museum is an urgent and realistic issue. Ithas guiding significance to do this research for the future development direction whenTianjin Museum of Modern History is under the rebuilt.According to the questionnaire investigation on customer satisfactionmeasurement among the visitors of Tianjin Museum of Modern History, we can learnthe visitors’ demand about the museum’s supporting facilities and services. Byanalyzing the survey’s data, we can improve the management and offer better servicesto the public.Also, this paper takes the research method of strategic management from bothmacro and micro aspects. To analyze the macro-environment in political, economic,social and technological factors through the method of PEST analysis, and to analyzethe micro-environment in strengths, weaknesses, opportunities and threats through themethod of SWOT analysis, we put forward the development strategy of TianjinMuseum of Modern History. The best way is to take the advantage and seize theopportunity in order to make up the weakness and eliminate the risk.The main content of this research is including6parts. The first chapter is tointroduce the background, the significance and the method of research. The secondchapter is to summarize relevant concepts, and analyze previous research fruits. Thethird chapter is to analyze the situation of Chinese museums based on the experienceof the overseas museums. The fourth chapter is to take Tianjin Museum of ModernHistory as the case of research, we analyzed internal and external factors of itsoperation environment. We found out the problems in the old museum through theanalysis method of questionnaire survey, and selected strategy by SWOT. The fifthchapter is to present the solution. The sixth chapter is the conclusion and prospect.This paper, discussed development strategy of new Tianjin Museum of ModernHistory through detailed analysis, has some reference value to the development ofChinese museums.