The Research Of Shanghai Broadcast&Television Advertising With Citizens Daily Lifestyle

This articles the author attempts to study the complex relationship between mass media, advertising and daily life,constructs a study mode through the horizontal analysis on influence of Shanghai broadcast and televisionadvertising development and the vertical comb with broadcast and television ads on the daily life, puts cultureidentity of abstract problem analysis and public daily in the broadcast TV advertising of consumption, and usingand the features integration, helps we exploring culture industry and media culture fusion of law and new direction,more on media history, and advertising history and local history research of expansion extends, eventually attemptto make up the lack of contemporary advertising research area, provides valuable information and research lesson.In this paper, the author looks Shanghai citizens ’ everyday as a socio-cultural-historical phenomenon, exploringthe way everyday life broadcast advertising content and interactions of complex relationships. Study on Shanghairadio and TV ads and people’s daily life, firstly from the four perspectives of everyday, looking for Shanghai radioand TV ads from birth to different stages of development, consumption patterns, dietary patterns, everyday life foreveryday clothing and fashion, leisure and entertainment to these four aspects of daily life and the impact ofchange. Second analysis on Shanghai radio and TV advertising content has gone from a largely "outshines"commercials, to the revival of political ads, and commercials are attention, have a special charm. Continuity andchange in the way everyday life to explore impact on Shanghai radio and TV advertising. When advertising isaffecting the daily lives of the people at the same time, daily life is also affected by the way the content ofadvertising manifestations, from the single "CMM", stressed that "originality is King". SVA TV commercialmanifestations of this change, everyday interactions with the public, is the focus of this study illustrates.This paper argues that first of all evolution of media advertising, can not avoid the rapid growth of nationalmacroeconomic and changes of regime, the social stability of the country, people thought openness will restrict thefate of radio and TV ads. Secondly, the media is the stage of history. The one hand, the media provides us withspecific historical narrative, is a powerful tool we know history. The other hand, history in the media is alwaysembedded in a certain interpretation of the system and environment. Radio and TV advertising is the developmentof Shanghai’s economy, policy, culture and other factors together, colorful ads it is explicit or implicitmanifestations of public life. Finally, explore particular historical period, the radio and television advertising to thepublic reproduction, reconstruction of real-life, is journalism and interdisciplinary research efforts. Pure narrativehistory was a pale, only the history associated with the age and social, from a macro perspective to analyze thehistory of to see the truth in history, looking for meaning behind history and re-examine the social function and therole of the media.