Research On Intelligent Broadcast Of Bus Advertising Based On Cloud Computing

The concept of the cloud computing comes from parallel computing. After several stages ofdevelopment, it becomes one of the key players in the information technology industry. Cloudcomputing was originally intended to meet the professional needs of science and technology, asthe technology matures, virtualization, scalability, security and other features began to shine, andapplications are no longer limited to the field of science. Now the bus can connect the networkeasily, therefore, the cloud computing can be applied to the vehicle equipment. At the sametime,the quality and effectiveness of advertising system in vehicle is not ideal，it results in agreat waste of resource, precise marketing begins to be applied in some portals and socialnetworking sites widely, gradually penetrates into all walks of life, It also determines the directionof the reform of ad serving system.To meet the different demands of customers, we should findtheir identities, communicate with them and pay close attention to the feedback. We shouldimprove the design, manufacture and service.This article researches advertising system in vehicle with cloud computing and AnalyticHierarchy Process. Found that the current bus advertising has the drawbacks of traditionaladvertising, and the precise marketing abandons the old car advertising model based on theobjective characteristics of the environment and the group of passenger, the personalizedadvertising design makes advertisements more harmonious and friendly, so there is more room fordevelopment in the automotive advertising. According to the special condition of the bus, I designa more intelligent ads serving system. This system will obtain passengers’ age, gender,surrounding environment, weather, location and other information through the existing bus-boardequipment and then upload to the cloud. According to this information, the ads will pass throughthe following three stages of screening: parameter contrast, AHP and random selection. Finally,the system works out the most suitable advertising and broadcast in the bus ads terminal.