| The value and value choice of contemporary college students is a social phenomenon which is worth concern. Economic globalization and the information network have brought miscellaneous social changes. The impact of new media on the college students is more prominent, especially various changes brought to the university students’ values choice, and problems caused shall be paid more attention to. Analysis of new changes new media environment have brought to the value choice of college students has very important meaning on deepening the value research and cultivating and practicing socialist core values.New media quickly became popular among college students with its various modes of transmission and unique propagation characteristics, bringing media changes to their value choice, which made the value choice of college students present characteristics of diversification, enhanced subjective consciousness, rationality and pragmatics. It brings new changes, as well as causes the problem of university students’ value choice. First, the new media intensifies the conflict between the self- value of college students and core values. Changes in choice scope on valuation, virtual choice objects, media aggravates the internal conflict of university students’ values choice, which leads to the conflict between self-value and core value. Second, the new media has also led to the deviation of college students on the choice of valuation. It shows the obfuscation and duplication of criterion of value choice; materialization and distortion of value choice objects; target ego and practicability of value choice; networking and fragmentation of choice mode. Finally, the deviation of university students’ values choice is inseparable to the negative effects caused by social relations transformation, and all the negative effects can be concluded as the alienation o f value. The consumerism trend brought by new media affects the choice of college students, distorts their value, alienation of communication with new media as the tool has blocked the interpersonal communication of college students, and the commercializat ion of the culture in new media has caused the vulgarization of the value choice of college students.Problems of university students’ values choice caused by new media hinders the development of individuals and society, therefore the value choice of co ntemporary college students shall be in line with social progress and individual self- improvement. In new media environment, the value choice of college students shall abide by the socialist core values and outstanding traditional culture of our country, with unity of rational factors and irrational factors, handling the relation of material needs and spiritual needs well, to make correct value choice; at the same time, give full play to the role of new media on the guidance of university students’ values choice. Correct value choice of college student not only promotes their al-round development, but also is conducive to the harmonious progress of the society. |
