Research On The Communication Of Ideological And Political Education Of Collage Studens Under The "MICRO ERA"

As a full sense of the people, not only has its natural attributes, human nature is the social attributes, communication plays an important role in it, the ideological and political education is to shape the human, the role of communication in which the role is self-evident.Since entering in twenty-first Century, with the development of information technology, the world has developed to a new era of information communication channels, such as“ micro channel ”, “ micro channel ” and "micro media" as the main information and information communication channels.The original communication and exchange of information and emotional communication,just over a hundred words can be achieved.“China’s new media development report(2014)”pointed out that China’s new media has emerged four significant features:First, micro communication has become the main way of communication. Based on mobile Internet weibo,wetchat, the popularity of micro video, client, micro propagation changes the pattern of China’s ecological and spread spread rapidly.Second, the traditional media and emerging media are accelerating convergence. Traditional media have introduced new media strategy. Third, the social attributes of new media.The new media is expanding rapidly to the political, economic, social and cultural fields, micro communication, micro culture is promoting the development of social structure and culture expanding the dissemination of space, and the new media with the advantage of the resources of traditionalmedia and information dissemination, the new media has triggered another round of media revolution.Fourth, new media security has become the most important national strategy.With the advent of the “micro era”, it provides a new perspective and opportunity for the ideological and political education communication,especially in the ideological and political education of college students.According to the target of Ideological and political education communication, the students have effective information transmission and ideological enlightenment, so as to make the ideological and political education communication work to keep pace with the times, and keep pace with the times.The microscope angle based on collage students in the ideological and political education communication study,this paper mainly from the concept of“micro era”and ideological and political education communication,the status of communication of contemporary collage students ideological and political education, strategies ideological and political education communication.