Research On The Strategy Of Promoting The Discourse Right Of Ideological And Political Education Communication Of College Students In The "Micro-era"

Marx said: "The essence of human beings is not a single inherent abstract,in its reality,it is the sum of all social relations." For everyone,social attributes are the essence,and communication plays an important role in it."Cultivating new people of the times who are responsible for national rejuvenation" is an important goal of Ideological and political education dissemination for college students.With the advent of the new era,profound changes have taken place in the field of communication: new media,such as Weixin and Weibo,are constantly developing and improving.The "micronization" of society affects the daily life of College students.In the "micro-era",the life of college students is experiencing a variety of "micro-revolution" triggered by "micro".The China New Media Development Report(2014)issued by the Chinese Academy of Social Sciences shows that at present,the use of "micro-applications"(such as micro-blogging,micro-messaging,micro-video,etc.)has gradually become the mainstream mode of communication,and is rapidly extending to government and other fields.Some micro-communication modes are gradually constructing a "micro-era" landscape for the development of new media in China."Micro-era" has brought down the threshold of journalism,triggering a storm in the era when everyone is a "small journalist",everyone can expose the "truth" and everyone is a "personality" of commentators.Based on the discourse power of Ideological and political education dissemination of College students,starting with its epochal,political and cultural characteristics,this paper mainly analyses the problems faced by college students in the "micro-era" and the corresponding countermeasures for improvement.This paper mainly includes the following basic contents: the first part is the introduction,which roughly combs and analyses the relevant achievements of the current academic circles on the main research contents of this paper;the second part is to discuss the communication of Ideological and political education,discourse power,micro-era and other related concepts,and the relationship between different concepts;the third part is to show its performance in the "micro-era".New characteristics are analyzed;the fourth part dissects its problems in the "micro-era",including the gradual dissolution of the subjectivity concept of the "micro-era",the diminishing effect of communication,the gradual dilution of the time-space threshold,and the impact of traditional communication culture;the fifth part puts forward corresponding solutions according to its problems in the "micro-era",including strong.Promoting the transformation of traditional communication subject and seizing new communication subject;actively controlling the development direction of recessive circle;promoting the integration of traditional media and perfecting the new communication discourse system;highlighting the political nature: actively adapting to the trend of gradual socialization of college students' subject,building a positive and harmonious campus environment;embodying the cultural nature: paying attention to the study of cultural compatibility;guiding cultural progress;To adapt to the media innovation and promote the integration of both sides.