The Analysis And Modeling Of Mobile Learning Acceptance Based On WeChat Public Platform

In recent years, mobile learning has become an irresistible trend with the wide popularity of mobile intelligent devices and the rapid development of wireless communication technology. This paper takes mobile learning based on WeChat public platform as research object, through investigating the relevant user’s learning situation and attitude, and then building a model of mobile learning acceptance based on WeChat public platform.This research mainly through the method of questionnaire survey to collect data, including open network questionnaire, field questionnaire and online questionnaire. The software of SPSS 19.0 and AMOS 17.0 are used to analyze data, including exploratory factor analysis and confirmatory factor analysis.First of all, preliminary investigation aims to collect influence factors, and then designs the questionnaire. Second, on the basis of exploratory factor analysis, forming six dimensions, including technology promoting, experience guidance, resource availability, attitude orientation, platform driving, inner motivation, and then building the initial model. The third stage is to validate the initial model, and finally puts forward a third order model with four dimensions (inner motivation, resource availability, experience guidance and attitude orientation). Among them, inner motivation and resource availability as causal variables, experience guidance as intervening variable, attitude orientation as outcome variable.The innovation of this study is not constrained by the mature model, establishing a model of mobile learning acceptance based on WeChat public platform in combination with the new technology.The proposed model explains the general considerations of using WeChat public platform for mobile learning to a great extent, also has great reference significance for WeChat public education operators.