Analysis Of Current Situation And Countermeasures Of The Independent College Starting Their Students’ Own Businesses-A Survey In Hangzhou

This paper, aiming at students’venture intention and independent venture status, is based on current studies and samples of students in independent colleges in Hangzhou. Firstly, through a survey analysis, it finds that students venture features strong venture consciousness but weak action force. Second, venture education affects little and government venture policies is of low-usage. Besides, the paper will dissect related problems from four dimensions, among which are individual, family, schools and Government. Finally, suggestions are given from the perspective of motivating students’entrepreneurial powers for action, to improving venture education quality of independent colleges, to upgrading investments circumstances so as to promote the policy environment, and to enhance the quality of university students.This study is divided into six parts:Part Ⅰ:Introduction. This paper mainly introduces the background, purpose, significance, literature review, research and research methods and so on.Part Ⅱ:Empirical investigations of independent college students starting their own businesses in Hangzhou. Empirical investigation is divided into two parts, first, survey respondents and survey methods; second, data analysis of the survey.Part Ⅲ:Independent analysis of the causes of the current situation of college students starting their own businesses. By an empirical analysis of survey data, the author of this paper discovers the start-up difficulties and problems in the course of venturing, conducting a comprehensive in-depth analysis from the perspective of four dimensions including students, families, school education and government for the status quo so as to reveal potential problems and contradictions.Part Ⅳ:The independent institute’s effective countermeasures to promote entrepreneur ship. Based on existing research and analytical studies, plans should be promoted to deal with independent college students starting their own business and the improvement of entrepreneurial success rate, more effective service should be provided for self-accomplishment and independent college national "Double-hit" strategy, contributing to building a harmonious society.Part Ⅴ:Conclusion.