Marketing Tactics Research Of Experimental School Attached To Beijing University Bozhou Branch

At present, the Chinese private basic education in the ascendant, the strength of a large number of private enterprises involved in cross-border, market brought prosperity but also intensified competition in the market. Overall, the size of private basic education increased year by year, and most of them are concentrated in the economically developed coastal areas, the relative balance of supply and demand in the market. However, due to the homogenization of serious competition in the market, how to establish the difference of the core strengths is the key point of winning the market. Bozhou as the only one for school has always been private schools, in the case of private elementary, middle market has been occupied by a lot, have lots of advantages. But the timing which the school enter the market is too late, how to effectively strengthen marketing management has become an important issue facing the school. Therefore, Marketing Strategy of the situation as soon as possible to open the school to Re-establish the brand is essential.By PEST, five forces, SWOT of the internal and external environment Experimental School Attached to Beijing University to analyze reference 4Ps marketing mix to develop targeted marketing strategies. Finally, the corresponding safeguards.In this paper, Bozhou Experimental School Attached to Beijing University as a case for targeted research, using scientific research methods, data and principle of combining objects distinct, reasonable, propose specific strategies. School marketing theory provides another case in practice applications.