Private Universities Marketing Strategy Research

In recent years,with the further expansion of domestic colleges,coupled with foreign colleges and universities began to rob students in China,from independent colleges and private colleges between internal competition is increasingly fierce,students competition increasingly become private colleges must correct face a big problem.In this background,the problems exposed in private colleges in marketing is becoming more and more serious impact to the quality and normal development of private school.Although private colleges has obtained certain development,but also face the grim problem of existence and development increasingly.Private colleges can marketing strategy decides the quality of students the school and directly affects the survival of the school.In this competitive environment increasingly complicated stage,private colleges in order to get a stable and sustainable development,must learn to education marketing strategy of the research and application of science in the important position,the correct understanding and application of marketing strategy,recruitment or training of specialists in the field of education management,reasonable layout of the service product,toll pricing,school enrolment channel and promotion,comprehensively enhance the level of school of software and hardware,and enhance the market competitiveness of the school.In a certain sense,the marketing strategy of private colleges determines the quality of the students of this school and directly affected the survival of the school.And,the traditional 4 p marketing strategy has not fully meet the better development of private colleges under the new era.To explore can further improve the quality of private universities,the author thinks that to 4 p strategy upgrade for the 7 p service marketing strategy.Based on this,the author in Beijing university of RW,for example,in reference to a large number of relevant marketing strategy of colleges and universities on the basis of the research data,combined with the status quo of management,university of RW researches on the marketing strategy for private colleges,respectively from the Beijing university of RW marketing environment and SWOT analysis,marketing strategy and RW of the university of enrollment,reason analysis,cultural marketing strategy design at the university of three big aspects were analyzed,and a deeply probes into the marketing theory of private colleges.