The Research On National Fitness Propaganda Mechanism Of Government Sports Departments(2005-2015)

In 1995, the State Council has issued "The Program Outline of National Fitness "and has carried on the National Fitness Program, the mass sports in China has began to flourish. The Party and the country also attaches great importance to carry out the fitness work and then promulgated The National Fitness Regulations" and the established the "National Fitness Day" on August 8th every year. The rapid development of economy and society has brought a qualitative improvement of living standards, many people has becoming to take part in various forms of sports. Especially after the Beijing 2008 Olympic Games, the national fitness has becoming a way of life style into people’s daily lives. Tn 2015, the Propaganda Department of State Sports General Administration promote a rsearch of "the Summary between 2005 to 2015 of Physical Propaganda", which works for sortting out the sports publicity work, summarizing the experience, finding the problems, and making the plan for the future. This decade is also an important stage in National fitness program. Fitness is an important part of sports which can promote the propaganda mechanism of the National Fitness to be more better.We can get this following conclusions:Through a decade of development, the government sports department has made some achievements in fitness propaganda, the fitness propaganda mechanisms has already begun to take shape, has shaped the lengthways linkage mechanism, the crosswise sooperation mechanism and the interaction communication mechanism. And it has shaped the three-dimensional situation with this foundation.But it also has many problems like the sole subject, the less influence, the less use ratio in new media and so on.Based on the study, I have some following suggestions:government sports department should check the information, focus on promotion.expand promotional channels, take more use of the new media use change and enhan the propaganda initiative to promote the deepening of the implementation of the policy, which will promote its fitness is deep into people’s lives, to guide the healthy, civilized, scientific way of life.