| Since the "National Fitness Program Outline" carried out, the sports awareness of the common people has been enhanced, and more and more people began to participate in sports. As a result, the mass sports gradually developed. As a supporter for mass sports organizations, the unofficial sports groups emerge everywhere in China. Domestic running heats up quickly in recent years, and that leads to the emergence and even prosperity of the unofficial running groups. However, it is really pity to find that the research on the unofficial running groups from the perspective of sociology is quite rare after referring to relevant literature. And the developmental countermeasure of this group has not been found yet through the empirical analysis. In order to promote its better development, to increase public participation and the enthusiasm of people towards sports, and to provide solutions for some problems relating to unofficial mass sports, this paper analyzes and researches the background, the current situation, the influential factors and the developmental countermeasure of Beijing’s unofficial running groups based on the methods of literature, interviews, questionnaires. The research indicates that:1.The existence and development of unofficial running groups in Beijing include improving the individual’s overall quality and promoting the relevant sports industry.2. The members of Beijing unofficial running groups mostly are males, aged between 20-40 years in concentrated, they have a more stable income, education level generally high, most of the members of the family support them to join in running groups, most members have deep affection for running, they have the habits on insisting on running.3. Unofficial running groups in Beijing city were mostly established two years ago, and its size varies. Its group management is loose and flexible. Mostly, its activities are about running, active funds are shared by the members, the part will be corporate sponsorship, the venue to the major parks in Beijing.4. The factors affecting the development of Unofficial running groups in Beijing are its group leaders, members’ enthusiasm in participating activities, its resources, its organization and management and also the weather.5. The developmental Pathway of Beijing unofficial running groups can be explicated in three aspects:First, to increase the total number of groups, and to enhance its influence; Second, to make its community mechanism of organization and management, and to strengthen its self-constructing capacity; Third, to enrich groups activities, and to integrate its group resources. |
