Research On The Ideological And Political Education Of College Students Under The New Media Environment

As the continuing development of the new media technology, the media have been applied to all areas and levels of society. In 21 stcentury,one of the most important cultural phenomenon in science and technology is that the birth of new mesa technology and which causes changes in lifestyle as well as the transformation of the concept.New opportunities and challenges have brought by new media environment which is as mobile phone media, network media and mainstream media as the major symbol for. In the environment of new media, how to use it in the Ideological and political education on college students, have been to be a new topic and a difficult task.This paper, basing on new media environment as the research object, using survey method and literature research, tells the aspects of new media on college students’ Ideological and political education, and on the basis of the innovation of the ideological and political education. In the definition of new media related concepts, it analyses the features and functions of new media, discusses the development trend of Ideological and political education in new media environment and through empirical analysis of survey data, expounds the influence of the new media environment on College Students’ Ideological and political education. It discusses opportunities and problems in the ideological political education work of college students,and puts forward the practical counter measures to strengthen the ideological and political education under the new media environment, providing the reference for colleges and universities.This paper, based on the empirical research,,analyses the development and the existing problems of Ideological and political Education in the new media environment, explores the new measures to strengthen Ideological and political education in University. Namely, strengthening subject’s and object’s media quality education under the new media environment, developing position of Ideological and political education under the new media environment, constructing new media platforms of the ideological and political education on campus, strengthening the management of the new media in Ideological and political education of College students.