Research On The Ideological And Political Education Of College Students In The New Media Environment

In the traditional process of ideological and political education, the carrier such as theory of educational, recreational and sports activities, books and magazines has played a very important role. However, in the new media environment, students of traditional thinking, learning, work and life style by subversion fundamentally.As one of the main representative of new media, mobile media with a high degree of mobility and portability, the dissemination of information in real-time and interactive, the dissemination of the contents of the privacy and multimedia, the audience of generalized features, these features make the mobile media by the college students’attention and the affection, provides a new carrier and good opportunity to carry out ideological and political education. But the emergence of mobile media is easy to make people see things in a blur, dizzying, once the lack of rational application of words, will not be able to make it play a correct role, and even bring new problems and challenges to the ideological and political education of College students.As a result, this paper will discuss the theoretical basis of Ideological and political education carrier on new forms of dialectical analysis of the current use of mobile media. Try to carry out ideological and political education of the achievements and existing problems, and find the countermeasures to solve the problem, in order to enhance the effects of ideological and political education.