Research On The Effect Of Interactive Mode Conversion In The Social Network Interest Groups

Emergence and development of the network for people to interact with a particular place, is a human reality of social large system produce a subsystem. On the basis of the social network as a virtual community, become an important field of the interaction. Group formed through the Internet and the social process is a complicated social phenomenon. People in the social network by interests form interest groups, their social behavior, relationships and organization in the process of operation will be different from the characteristics and nature of social reality, in the network and network interaction, by its extension differ and supplement each other. This by the network platform for the development of offline activities interactive mode change, to the whole interest margin groups and individual members have brought different degree of influence. By reviewing the previous sociology research, the author found that research on this kind of group and group interaction pattern transformation is not much. As an exploratory study, this paper focuses on the net interest margin in domestic the most typical group formation and hub-watercress network as the research object, the selection of a particular interest group, through participatory observation and case interview method, for this kind of interest group formation way of description, process were investigated. Groups formed in the network platform is mainly studied at the same time the interaction of the field by the network platform is transferred to the reality after social influence on the whole group, and the influence on individual members, and analyzed the mechanism of action of this kind of influence.Thesis mainly divided into four parts:The first chapter is introduction, mainly including the research background, research significance, research status at home and abroad, research ideas and methods, and the theoretical basis of the basic concepts of the study.The second chapter for social networks in boring overview the effect of group interaction model transformation. This section mainly phenomenon of observation and the interview given in the description. First of all, the process of the formation and development of the interest margin group were investigated, and analyzed the group structure, net interest margin groups include group set up in the process of formation of the development of leadership, group size, group integration degree, etc. On this basis, study the interaction model of the community, including the interaction and offline interpersonal interaction, and emphasized the interaction between the two kinds of transformation. In the second part of this section for social network interactive mode conversion of the impact of interest margin groups, divided into two parts. The first is the change of population structure, including the change of groups, group formation, the strength of the contrast group norms. The second is interactive mode transformation brings the change of the group members, including the change of the individual members of group interaction engagement, group members flow velocity changes, changes in the frequency of interaction between group members. Studies show that when interactive platform by the network to the real society, member of the group composition and sources become diversified, part of the network members withdraw from the group; Leadership for the expansion and the decentralization of power, at different levels within groups interact with members appear layers; Group norms began to increase and strengthen; Group members in the interaction of two mode participation change; Offline relationships to increase the speed of in and out of the group members after slow; Offline interaction between the members interaction more deeply, the primary group.Interest margin in the third chapter is about social network group interaction analysis of the influence of mode conversion, analysis of interactive mode transformation gives reasons for the changes of population structure, and the mechanism analysis of group members to change. This paper argues that, by the network platform of virtual communication to the interpersonal communication face to face in real society, group members in their own problems to present themselves, in interpersonal interaction of psychological cost, trust capital costs, and changes in the interactive mode after the construction of self-identity and group identity is affected, the members of the section in the previous chapter described the changes have taken place in the individual. On the other hand, population scale, demand for population stratification; Group interaction environment change, restricted the members liquidity; Group members increased heterogeneity, on specification for higher; Group goals change, promote the development of the group stage.The fourth chapter from the perspectives of research extension and study interest margin group interaction pattern transformation in social network the influence of the enlightenment. In view of the above, the survey to the study of the phenomenon and make from man’s socialization, the social interaction and social capital to the increase of sociology think-offline interactive influence the identity of Internet users good self-identity; Of the interaction between the two kinds of alternating cause the conflict of socialization process, the individual must correct understanding of the network and realistic significance, to deal with two different social demands. This translation is the process of human interaction considerations; Social network construction of weak connection on interpersonal relationship network is a kind of simulation and reconstruction; Interactive mode conversion to expand the social capital accumulation, not only has the ductility of social capital, increasing the network also poses challenges to the reality of human capital.