China’s Private Education Services Brand Marketing Strategy Analysis

Because over the past decade China has experienced unprecedented economic development, while also facing huge population size and reproductive peak, families demanding employment for traditional as well as competitive pressures have created great opportunities for private education space. At the domestic level, in addition to the field of language education,"New Oriental", but there is no other authority of a strong brand in the market. Many educational institutions saw this good market situation, hosts a variety of tutorial education courses to join the educational services small to medium number of educational institutions has increased sharply. Increasingly fierce competition between the various educational institutions, have gradually recognized the importance of brand-building through enhanced market presence, use of various marketing tools to seize the market.This article from the background of the development of private education service agencies, private educational services currently marketing an analysis of the current situation of internal and external environment and brand marketing, make private education service agencies currently existing problems of brand marketing, the use of empirical studies and research interviews, and other ways, explains the brand marketing strategy services for private education of construction and implementation of safeguards.