The Brand Marketing Strategy Research Of R Institute

With the further development of industrialization of education,the brand effect for growing influence in the development of colleges and universities,especially in today’s education under the background of globalization,the increasingly fierce competition between colleges and universities,in order to attract more and better students,many universities have hope that through their own internal education resources integration,set up their own education brand image.R Institute as one of the leading software talent cultivation base in Shenyang area,has long attached great importance to the establishment of the brand influence,the current college in order to further improve the quality of students,expand the scale of college admissions,decided to implement a new brand marketing strategy,hope can drive the holistic development of the college.Based on the classic method of SWOT,combining college facing internal and external environment,opportunities and threats,advantages and disadvantages analysis of four aspects,such as college deficiency exists in the brand marketing,and aimed at these problems and defects to design a set of brand marketing strategy to fit the development of college,at the same time by implementing the corresponding safeguard measures to prove the feasibility of this the paper put forward the strategy.The main job of the full text includes the following several aspects:(1)through the university brand marketing theory and practice experience at home and abroad,combined with R college software college practical work situation for demand analysis of brand marketing.(2)the use of multiple research methods to obtain college related situation of brand construction,and carefully summarize the advantages and problems that exist in the school brand management.(3)study and draw lessons from other successful brand marketing strategy of colleges and universities,aimed at R Institute conforms to the actual situation of brand marketing strategy is put forward.(4)in order to ensure the design of brand marketing strategy can effectively enforced,put forward the corresponding security measures.