The Research Of The Green Consumption Education Of University Students

Since the reform and opening up, China’s economy rapid development, and the achievementsobtain the world attention. But accompanied by the continuous development of the process ofindustrialization, the extensive economic growth bring a serious of environmental problems.Environmental pollution, ecological destruction, shortage of natural resources to become ahuge challenge for restricting China’s development today. Consumption is an important factorin stimulating economic growth, in order to achieve sustainable socio-economic development,consumers has to change their consumer attitudes to establish the concept of greenconsumption. College students are social fashion "beacon", they lively thinking and easy toaccept new things, so develop green consumption education, change the consumption mind isnot only good for comprehensive development of college students but also play an importantrole to improve the environmental awareness of all members of society and to resolve theenvironmental crisis.It uses the questionnaire, interviews and the method of documentary research, through thequestionnaire about Nanjing University undergraduates to know the real situation of theirconsumer and found the problems in green consumption: Rational consumption accounted formainstream, but slag of the awareness of financial and savings and lack of economicindependence, existence of errors on the green consumption understanding, green consumeraction behind the concept of action, weakening the traditional virtues of identity.Based on the consumption of students and green consumers problems influencing factors,proposed the way to promote green consumption in five perspectives: The Government shouldstrengthen macro-control, to create a good environment green consumption; Enterprisesenhance students’ green consumer guide; Schools strengthen the green consumer education to college students; Families play a guiding role on green consumption; Emphasis on students inthe self-education of green consumption.The green consumer education of students is a systematic project, this study focuses onNanjing University undergraduates green consumer issues as a starting point for empiricalresearch. Hope that through this research lead to social (including schools, families) of the allparties pay attention to the important of students green consumption education, the approachesto promote green consumption to college can provide relevant reference for the government,universities, and enterprises, and provide more feasible idea guidance to green consumptionstudents Education.