Based On The Perspective Of Sports Public Services In Jiangsu Province, The Elderly Sports Psychological Demand Research

Jiangsu Province has become one of the first to enter the aging society, the quality of life of the elderly more and more attention, This study aims to understand the actual sport in some areas of Jiangsu Province needs of the elderly, and to explore the psychological needs of older types of sports, sports psychology in order to understand the needs of the elderly and try to make recommendations to improve public services in Jiangsu Province Sports.The study of literature, a variety of research methods questionnaire, expert interview, mathematical statistics method combining randomly selected seven cities in Jiangsu province, including urban, rural 980 elderly people (the population of long-term physical exercise≥500 or higher). On the basis of a large number of domestic and international literature and research, according to Maslow’s hierarchy of needs experts to do the preparation of the questionnaire validity testing, the test found that the questionnaire has good reliability and validity. Papers in order and then explore the psychological needs of older types of sports, Jiangsu Province, and satisfaction and so on.The results show that (1) According to the questionnaire analyzing the psychological needs of Jiangsu Province, according to the elderly health needs of sports, entertainment needs, social needs, need for achievement subdivided into four dimensions of health needs-based, illnesses and health-based, pro-social and type, type of career achievement, five types of leisure entertainment; (2) older age, income, occupation, education level and other factors that affect the elderly, Jiangsu Province Sports psychological needs; (3) compare the mean time do find entertainment needs is the highest, followed by social needs, health needs, achievement needs a minimum; (4) the province elderly sports needs are not well met, there is a problem of public services:sports outdated facilities, lack of space is difficult to achieve training standards of the elderly; lack of physical funding, the impact of regional aged sports activities; lack of adequate staff aged sports science and fitness guidance; lack of sound mental and physical monitoring systems service system.Recommendations based on the findings presented are:(1) to protect the basic livelihood of the elderly to meet the material conditions to participate in sports activities; (2) to develop community sports, establishment of demonstration senile sports community; (3) the development of the elderly to participate in sports activities guide; (4) to strengthen the emphasis on rural and empty nest elderly demand for sports (5) mental health services system to establish and implement an effective psychological intervention; (6) the establishment of the service at any time to monitor physical systems; (7) perfect fit in our province older sports public service system architecture.