Research On The Characteristics And Development Strategies Of The Brands Of Chinese Sport Goods____________manufacturing Industrial Clusters

At present, the domestic academic circles for the theory research of brands of Chinese sports goods manufacturing industrial clusters is still at the starting stage. This study hope to learn and absorb the existing research results at home and abroad, through the study of interdisciplinary integration, the use of multiple theoretical knowledge to attempt to construct the theory system of brands of Chinese sports goods manufacturing industrial clusters; explore the formation mechanism of brands of Chinese sports goods manufacturing industrial clusters; clear status of brands of Chinese sports goods manufacturing industrial clusters; analysis of the development of the existing problems in the process of brands of Chinese sports goods manufacturing industrial clusters; discuss the countermeasure and suggestion to promote brands of Chinese sports goods manufacturing industrial clusters activities.In this research, using the research methods of literature and data method, expert consultation method, field survey method, questionnaire survey method, mathematical statistics method, the concept, sports goods manufacturing industry cluster brand types, characteristics, formation mechanism and the analysis of the current situation. The existing problems in the brands of Chinese sports goods manufacturing industrial clusters as following: development level of brands of Chinese sports goods manufacturing industrial clusters is too low, service supporting system is not perfect, the speculative behavior prevail in enterprises, insufficient supply of external information, internal collaboration is not smooth, suffered excessive administrative intervention, and exist many problems of develop enterprise brand. Several suggestions and countermeasures are proposed to promote the construction of brands of Chinese sports goods manufacturing industrial clusters as following: leading enterprises play the role of promote the intra cooperation of cluster; to establish and perfect service support system and make up the deficiency of external information; maintain and protect the brands of cluster and overcome excessive administrative intervention; promote the brand building and brand internationalization of enterprises.At last, pointed out the limitations and shortcomings of this research, as well as the further research problems.