Upgrade Path Sports Goods Manufacturing Industry In Shandong Province

Since the 21 st century,the Chinese Internet has been rapid development and popularization of all aspects of people's living habits and lifestyles produced a huge change,at the same time China's economy and society have a broad and profound impact.Internet development for the social economic entity provides a broad and open platform for location information,so that all sectors of economic and social links between the increasingly inseparable,breaking the shackles of economic exchanges on time and space,reshaping corporate culture constitute trade composition and way of life,and on this basis to deepen the social division of labor,creating more jobs,to social and economic development has brought many benefits and value.Therefore,how to explore out in the "Internet +" action plan background of sports goods manufacturing industry upgrade path is an important issue in today's sports industry development,it will carry up a new industry.The research paper,literature,statistics,field research,expert interviews,questionnaires and other methods.In the "Internet +" action plan for the background,revealing the "Internet + sports industry," the connotation and extension,"and use the Internet spread fast,convenient,high efficiency,energy saving and other advantages,as well as with the industry Internet is closely related to R & D,manufacturing,product marketing,the three most important aspects,targeted to the aspects of the current sports goods manufacturing industry in Shandong Province industrial upgrading faced difficulties,and other factors had a profound analysis and interpretation,Shandong Province upgrade path on Sports goods manufacturing provide theoretical support.Purpose of this study is based on different facts enterprises,by merging the "Internet +" concept and sporting goods manufacturing industry in Shandong province between,find out the suitable sporting goods manufacturing industry upgrade paths of different sizes,Shandong Province,is the focus of this study.First,from the contents of the "Internet +" development status and current development of sports goods manufacturing industry overview,and then combined with the current situation of sports goods manufacturing industry upgrade path in the "Internet +" action plan of the strengths,weaknesses,opportunities threat SWOT analysis in four areas to explore in the "Internet +" action plan for the path of sports goods manufacturing transformation and upgrading.Finally from the government,enterprises and trade associations in three aspects,puts forward the basic idea of sports goods manufacturing industry's future development.Through the full range of integrated analysis and reached the following three conclusions:First,in the "Internet +" action plan,the provincial government of Shandong Province,the country's "Internet +" very positive response action plan,the implementation is also in place.Shandong Province,the provincial government attaches great importance to the construction of information,and actively promote the work of the implementation of the "Internet +" plan of action.For the situation in the province of Shandong Province,Shandong Province,Shandong Province,first introduced the "Internet +" development opinions,but "Internet +" guidance and policy measures have not yet introduced,standard some lag.Second,in the sporting goods manufacturing industry in Shandong Province,Shandong Taishan Sports Equipment Group Co.,Ltd.in the "Internet +" upgrade with relatively successful,the successful production of the country's only iodoo(i-dong)sports brand,new products endless.Friendship sports equipment company,Qingdao Sino-British Páez Sports sporting goods company in the domestic market share of nearly 90% share of special equipment.Compared to the domestic sporting goods manufacturing industry,most of the industrial base in Shandong Province sports goods industry better.However,compared with foreign manufacturing sporting goods,sporting goods manufacturing base in Shandong Province is still in the "Industry 2.0" to the stage of transition "Industrial 3.0",and the United States,Japan,Germany,the world's sporting goods manufacturing power "Industry 4.0 " there is a big gap.Sports industry in Shandong Province,the proportion of sporting goods manufacturing industry accounted for 80%,but most of the sporting goods manufacturing industry and the Internet core industries,technology integration is lagging behind,the lack of the Internet's core technical personnel.In sales logistics,sales of sporting goods manufacturing industry in Shandong Province are doing better,products exported to many countries,in domestic and foreign markets have a broad sales.But in the world-renowned sports brand,market share is very low,the lack of top-level world-renowned brands.Third,in terms of upgrade path,Shandong Province,a part of well-known sporting goods manufacturing industry have tried the "Internet +" integration and,by constantly trying to explore,to find a path suited to their own business transformation and upgrading.Like Tarzan sports equipment Products Co.,Ltd.,Qingdao Impulse Sporting Goods Co.and Texas Leling Friendship sports equipment and limited liability companies and other large-scale enterprises suitable path from own-brand products(OBM)transition to chain upgrading.Like medium-sized enterprises in Qingdao Dasheng Sports Equipment Co.,Ltd.Zibo Boshan Phoenix fitness equipment and other upgrades for the transition from independent design and processing(ODM)to own-brand products(OBM)path.Other categories for small-scale enterprises from the delegate assembly(OEA)and commissioned processing(OEM)process to customize the design and processing(ODM)product transition upgrade path.In the hope that through the "Internet +" plan of action,sports goods manufacturing industry in Shandong Province upgrade path,it is possible for different sizes of sports goods manufacturing industry to provide for their own upgrade path.For our country in the "Internet +" Sports Goods Manufacturing Industry under the action plan to provide a viable upgrade path model,but also for China's manufacturing industry from 4.0,Internet +,a Chinese-made 2025 such a modest contribution to the future development strategy.