Research On Language Literacy Of Network Sports Commentator

McLuhan’s "the medium is the message" pointed out the importance of the development of media technology for human communication. Today, the rapid development of the new media technology have a major impact for sports commentary. Network combined with the sports, that have given birth to live sports network platforms emerged, prompting a growing network sports commentator.In recent years, such as Zhan Jun, Su Dong, Zhou Liang-excellent sports commentators--have depended on the network platform to shine, but under the next big base, recognized and loved by audiences of network sports commentators also like the drop in the ocean, and more short-lived, lack of Language conservation and cultural heritage, and some new problems relatively new television media background generated by the network itself is triggered under, have led to a network sports commentator mixed.Through literature review found that the existing studies are generally from the macro background of sports commentary under the new media to explore, or sports commentary on the network to analyze the problems, but little information on the network sports commentator’s language Literacy for system analysis. To the Sports commentator for the network, the network sports commentary is presented in the form of a language arts, external new media and network technology development are its extrinsic factors, only to improve their language skills can be developed based on all the platforms it.In this paper, citing "gatekeeper", "uses and gratifications", "opinion leaders" and so on, from improving network sports commentator language literacy start, using classic case series analysis, emphasizing the importance of language literacy network sports commentator. Meanwhile, the paper also uses "pseudo-environment", "medium is the message" and so on, studying the network sports commentary process from the perspective of academic accomplishment to find research network based on language sports commentator, and hope through a combination of theory and practice, sports commentator for the network to explore strategies to enhance language literacy in the effective way.In addition, the paper also quantified through the sea of information on the Internet, open environment, interactive and other characteristics of the transient induction, corresponding to the network from a lively language sports commentator, inclusive, respectively, were quick status quo frequency speak the language literacy the resolution.Situation in the carding network sports commentator language literacy basis, the paper summarizes the current network further by sports commentator website technology and hardware constraints, the narrator resulting "aphasia" phenomenon; influenced by the network environment of openness and inclusiveness, commentary language generated deviate lost "degree"; the audience question from the media to enhance the status of real-time interactive enhancements, resulting narrator "contextual mentality" imbalances language literacy and reasons.This article try to avoid the "predecessors described thus prepared" the research, trying to find a breakthrough. Previous literature is different, as explained in this article about the network status and sports commentator problems are due to network technology under development caused by different background, and did not generalize, highly targeted and practical significance.Finally, according to the existing problems, to explore the improvement of network sports commentator spot equipment and the environment, to strengthen the network of language professional sports commentator, to improve network sports commentator of languages and cultural training, language training service network commentator consciousness and the "principle of proportionality" and promotion strategies.