Investigation On The Status Of Anshan Nonrfull-tinie Early ^ 令education Market :( ‘二,-:广,;:….:"i.广.:.

With the rapid development of economy, increasingly fierce social competition, the implementation of the one-child policy and rising standard of people’s living, parents pay more and more attention to early education. Because of driven by parents, early education market raises a kind of great mass fervor and increasingly becoming a worthy academic areas of concern. However, the existing research of the early education are lack of the study for the systemic investigation on the status of Anshan non-full-time early education. At the same time, with the repid development of non-full-time early education market, but also people ignored the investigation and research on the problems of the market. In order to provide market information to investors who prepare to step into non-full-time early education institutions in Anshan City, also improve the rationality of the infant’s family’s choices of early education institutions, and to ensure the healthy development of non-full-time early education institutions market in Anshan City. This research did an all-sided survey to non-full-time early education market in Anshan CityThis research uses the survey research method,through the “consumers questionnaires of Anshan non-full-time early education market” investigate the market demond for 400 parents whoes children attend the early education training from three aspects of consumer demand,consumption structure and consumer. To “supply status of Anshan non-full-time early education market” as the outline of interview, interview eight stewards of non-full-time early education departments from main aspects of supply agency, enrollment size, business model,certification and many other,gathering the supply information of Anshan non-full-time early education market.The data shows that supply and demand of non-full-time early education institutions market is flourishing in Anshan City. From the supply side, non-full-time early education institutions are almost chain institutions in Anshan City. These institution offer the types of early education course can meet the market demand. And most of their statuses of resource are good and can meet the market demand.From the demand side, Most parents choose early education institutions under the precondition of respecting the will of the children. And the vast majority of parents has the ability and is willing to investment in education for their children. Infants of different ages demand for early education programs are also different, 0-3 years old infant demand more brain development potential of course, music lessons and art development courses, 4-6 year-old children demand more music lessons, art development more courses and curriculum needs of sensory integration. But through in-depth analysis of market conditions found that non-full-time early education institutions market is a relatively immature market in Anshan City. There are many problems, such as that market order exists dislocation and chaos phenomenon, market supply side exists obvious utilitarian, and the demand side exists irrational consumption behavior. This research does in-depth analysis of these problems and its reasons, and puts forward the corresponding countermeasures and suggestions from the stepchildren families, government management departments, and investors.