Xinjiang Tourism Snow And Ice And Snow Culture Blending

Culture is a fundamental property of tourism, tourism development to a certain stage of the product, tourism is the manifestation of culture, both in harmony, are inseparable. High economic value of tourism development snow and snow culture of the Xinjiang region, to build Xinjiang tourism brand snow, ice and snow build cultural industry chain has a strong guidance. This paper surveys and in-depth study of the Xinjiang tourism snow and snow culture, snow proposed development model combining tourism and culture. The new model is designed to explore the snow tourism industry in Xinjiang under the current situation, to provide a theoretical basis for the realization of sustainable development of tourism in the snow.In this paper, through questionnaires in order to participate in the Xinjiang snow tourists for the study, with snow and ice and snow tourism and cultural blending as research priorities, through analysis and comparison of the following conclusions:The first,Ice and snow tourism and cultural integration of the expansion of foreign influence, enhance tourism development in Xinjiang snow.The integration of the two industries, to enhance the overall strength of the tourism industry in Xinjiang ice and snow culture industry. Increased self-awareness, so that more people understand and are willing to Xinjiang to experience winter sports travel, experience the local "Heaven," the cultural connotations, thus expanding the external influence in favor of the ice and snow tourism in Xinjiang province to snow tourism strong Province development process.The second,With the "foreign factor" Promotion Practice ice and snow tourism and cultural integration of.By drawing Changchun "Vasa International Skiing Festival" Harbin "Winter" and other activities of experience, combined with the advantages and cultural characteristics of the region, organized a series of festival, and achieved great success.Winter Fair held in eight years, the official Xinjiang winter snow travel from scratch, from the point to face booming eight years. Winter Fair will be held completely changed in the past winter resort closed in Xinjiang, travel agencies and hotels winter layoff status quo. Instead, a government set up the stage, the main business development model, operation of the market, a Xinjiang characteristics of the road of the winter tourism development.