Study On Current Chinese Youth Constellation Fashion

In the early 1980 of the 20th century, the Western Astrology entering into China, have been simplified, transformation, and integration with the Chinese culture, loved and sought after by the youth, forming a constellation of youth fashion. Constellation fashion of youth in reform and opening up the social and cultural context of open, gradually developed under the mass media publicity. As far as individual cognitive, teen fashion on youth in self-perception, the constellation of group identity, and has played an increasingly large role in the psychological comfort and youth is both a sign of fashion’s main receiver and as a prime mover, so I think for young fashion to do a complete and detailed study of the constellation. Constellation youth fashion was not the main focus of the academic areas. Youth is the constellation fashion promoters and receivers.This study is based on the constellation of youth for topics on fashion, youth fashion constellation as the object of study. Fashion theory of Simmel is my theoretical basis, using interviews, participant observation and reference methods. This article first introduced has youth constellation fashion in China of development status, introducing youth constellation fashion of type, includes network fashion constellation、 constellation fashion goods, constellation party fashion, constellation reading fashion. There are some features of the youth constellation fashion virtual, consuming, entertaining, imitative, conforming. Young people purse the fashion for the following psychology. What is more, this study use Fashion theory of Simmel to the similarity and difference of the youth astrology fashion. At last, we analysis the social and personal effect of the youth constellation fashion.