Analysis Of The Factors Affecting Attendance In Chinese Super League

As the first sport in the world, soccer has a wide range of supporters and broad mass base. Soccer is also the first professionalized reform sport in China, which plays an important role for the development of China’s sport professionalized reform. Compared with international famous soccer leagues, it suggested that the number of spectators has a direct impact on the future of soccer league. Therefore, analyzing the factors affect attendance in Chinese Soccer League is closely related to for the development of Chinese Soccer League. With the methods of literature analysis, questionnaire, interview, and data statistics, this research explores the factors affect attendance in Chinese Soccer League, hoping to have a positive reference for the subsequent development of sport and sport leagues in China.The conclusions are as follows:First, the most prominent change of Chinese Soccer League in the past ten years is that the total annual number of spectators increased significantly. The total number of spectators in 2014 has reached to 4.56 million, which is more than three times of that of 2004. It illustrated that Chinese Soccer League is attracting more spectators to the scene. Despite ups and downs, the average attendance of CSL emerges the overall upward trend with a significant rise, reflecting the steady rise of spectators of CSL;Second, the spectators of CSL are mainly in the age of 21-30 years old, which primarily consists of students and employees. Male spectators are in the majority. Income at the level of 2001-6000 yuan occupies the largest proportion of spectators, which accounts for 47.59%;Third, spectators of CSL watch 1-5 games per year on average, and more than 70% of the spectators have more than one year experience of watching games on the spot. Even though, only 23.69% of the spectators have experience of watching garnets at visit inkFourth, the main reason for people to watch game on the spot lies in three aspects, loving soccer, supporting home team, and loving the atmosphere of the scene.Fifth, buying ticket on the spot is the most common way for spectators to get the ticket. They tend to buy tickets at a price of 50 yuan or below. The majority of season tickets buyers are from soccer association;Sixth, spectators of CSL attach importance to the exciting extent of a game, while the publicity of media has no apparent effect on attendance, and the standard of refereeing and the arrangement of the competition system have affected attendance less;Seventh, stadium affects attendance mainly for the hot atmosphere. Other stadium-related factors have little influence on the attendance, but are closely linked with it. The hot atmosphere is created by thousands of spectators, and they show an interaction relationship;Eighth, the competitive level of both host and guest team and the soccer stars’ charisma are the main factor affecting attendance as to team factor;Ninth, spectators’ subjective factor is also an important factor affecting attendance of CSL, as well as CSL game factor, team factor, and stadium factor.