China Super Table Tennies League Attendance Impact On The Audience Market Competition Factors

In this paper, Shandong Luneng Table tennis club for the case studies, watch on-site survey of the audience, primarily through literature survey, research methods, such as statistical analysis of the impact of audience attendance Super League competition in the market research and analysis. By the theory of literature and related card, set up the audience the impact of Super League competition in the market Theravada factor model factors. Through the Shandong Luneng Table tennis club game survey of the audience, and optimize the impact of competition in the market over attendance factor model factors, and finally set up factor model.This article aims to investigate the impact through the analysis of audience attendance Super League competition in the market factors, for the professional clubs in the pricing of tickets for sale to provide the appropriate marketing strategy. Super League attendance for the impact of the factors that provide an environment conducive to the improvement of reference.Studies have shown that with our country’s comprehensive national strength, and improve the standard of living of the people at the scene of the audience watch Super League there is the increasing trend, but over the whole of the attendance is not optimistic. The impact of fans watched the market more competitive factors, the paper put in the study of factors of market competition is divided into four dimensions:the motivation factors, economic factors, stadium factors, competitive factors. The study found the impact of the Super League attendance constraints as follows:1. The impact of market competition factors in attendance have the motivation factors, stadium factors, competitive factors and clubs factors, all factors that impact on the performance of different attendance. Followed by strong to weak motivation factors, competitive factors, factor in the stadium, the club factors.2. Male and female do not affect the attendance at the performance on four dimensions and there were no significant differences. This is mainly because women watch the scene for many groups of die-hard fans Shandong Luneng Table tennis club team. Assuming that:women groups will be the impact of competitive factors, such as concerts, movies and other alternative products, groups of men online games will be the impact of alternative products. Due to the overwhelming majority of the fans for the long-term training groups, this difference does not exist.3. At the age of four dimensions of the impact on attendance to show significant difference.51-year-old with the person above the age of18-25years and26-35years old age groups with significant differences, the age factor of competition, no matter what the residents, have shown a weak, basic interference from other factors.4. A different level of the four factors of the audience does not have significant difference. Attendance and level of education, no difference between the different audiences. This is mainly because football is a universal exercise of the public, the audience can easily be accepted.5. The audience at different income factors have motivated a significant difference, and after multiple comparisons, the income of the audience, and the funds available for sports consumption is relatively small.6. The audience different occupational factors in themotivation and competitive factors have very significant difference. This is different occupational groups, the working hours there is very different, generally speaking audience retirement groups have sufficient time to watch the scene.In view of the above constraints, from the management science, sociology, and economics point of view, through the induction and demonstration, the following recommendations:1changes in our country and improve consumer awareness of the residents of the football.2improve the quality of Super League, level and degree of exciting.3increase the development and nurturing of the football market efforts.4Super League to strengthen the management capacity of organizations and events.5enhance the cultural content in the league.6to promote communication.