Chinese Wushu Commercial Operation Of Events

2012, the State Sports General Administration of Wushu Administrative Center in order to meet the social demand for a high level of occupational Wushu competitions, Wushu adapt to the new situation carefully organized and planned a new business Competitive Wushu tournament-Chinese Wushu Wang Wang hegemony race.In this paper, China Wushu King of Kings Competition for the study. Commercial operation of the Process of Wushu events, using the theoretical framework of the operation of sports events (model) of China Wushu King of Kings Competition specific analysis, to find, and build for the Chinese Wushu business events run theoretical concept system for Wushu business Meetings provide theoretical and practical basis.Methods used in this study are:literature, expert interviews, case studies, survey, the main research results are as follows:1. As can be seen from the comparative analysis of three "Chinese Wushu King of Kings tournament" tournament, the tournament organizers made baaed on race problems corresponding adjustments, the overall development of the third race, the entire running event is gradually becoming more mature.2.2014 State canceled the sports business event approval process for the 2014 Chinese Wushu King of Kings Competition held with a new opportunity to relax the investment policy throughout the tournament, so the amount of sponsorship of the tournament increased significantly. While increasing the propaganda of the media, so that the ticket sales have further improved. Overall, changes in national sports policy, effectively promoting the conduct of the entire event, so the tournament can be profitable and to better direction.3. China Wushu King of Kings tournament for martial arts events held in this excellent Chinese traditional project brings a wide range of social influence, to make people more in-depth understanding of the martial arts, to make people feel the charm of martial arts while promoting the Wushu professional development, and promote the development of Wushu market, led to the development of other martial arts events to promote the host city’s economic, political, environmental and other multi-development.Through the above analysis we can see, China Wushu King of Kings tournament, although in continuous exploration and improvement of the process, but has been successfully held three sessions, as China’s most influential business Wushu events, event operations worth its other learn martial arts tournament.