Studies On Wushu Culture Consumption Under The Perspective Of Cultural Power

Discuss martial arts become an organic part of cultural strategy, is a key issue of the fate of the Chinese wushu survival, also is the Chinese martial arts is not only in the future, together with the time of the major propositions. Study martial arts culture consumption is not only for theory of wushu culture research in the field of development and level of ascension and the depth of excavation, also for the martial arts culture industry development and guide the development and commercialization of wushu culture in consumer behavior is of great significance. This research USES the literature material method, logic analysis and other research methods, with the background of cultural power, from the contradiction of wushu culture consumption(wushu culture consumption where these tasks), value(wushu culture consumption sense) and ecological(wushu culture consumption how to implement) and so on three aspects of martial arts culture consumption on the basis of theoretical research.There are three main aspects of the research contents. First, the contradiction of wushu culture consumption. First of all, the contradiction between the martial arts culture consumption and production. Under the social development strategies of cultural power, cultural consumption itself is not the purpose of the martial arts culture consumption, production is a not complete, and consumption is a link in production, and in the service of production and cultural consumption is the way of cultural power, at the same time, wushu culture consumption also strong wushu culture. Second, the conflict between wushu culture consumer culture and commercial, get vivid display in the Chinese cultural market, the contradiction between culture and commercial, can from a martial arts class game called three kingdoms and swordsmen literature of martial arts culture consumer goods to emerge. Again, the martial arts culture consumption and the contradiction between the development of culture. On the one hand, the cultural classics in the mass culture life of consumers, the talk, the trend of industrialization and real-time negative effects generated by the increasingly obvious, cultural classics but also because of the influence of consumer goods of mass culture and even decades. On the other hand, the rise of popular culture also expands the field culture classic survival, classic beauty, and cultural pursuit by the spread of new media is rooted mass in every corner of life. Second, the value of wushu culture consumption. First of all, a good Chinese national image construction. Output the martial arts as a cultural exports overseas, you can let the people to participate in martial arts wushu culture movement and consumption products and share experience martial arts culture information, at the same time for the construction of China’s national image is a visionary cultural choice. Second, the comprehensive innovation to promote martial arts culture. Martial arts the roots of consumption and the modernization of wushu is the innovation of the martial arts consumption after consideration. And martial arts road must be from the content innovation, the innovation of the consumption of cross-border cooperation vitality stimulate and adjust measures to local conditions of innovation on three aspects to carry out. Again, classical and fashionable artistic expression. Technical system of the Chinese martial arts for the purpose of actual combat today still has the value of existence, martial arts should be designed consumer fashion content, reveal the fashionable classical wind. Third, the martial arts culture consumption of ecology. Home on the one hand, hometown is the breeding place of martial arts, it carries with martial arts all good childhood memory, mature flourishing youth, middle-aged and elderly serene, martial arts show the modern people a shard a common fate with the natural ecological beauty yesterday and today’s illusion, it tells the martial arts at the same time consumption in the home of painful situation. On the other hand, in the struggle of ecological crisis, martial arts in the depths of the thought of the memory of life, looking for can let the heart get quiet habitation place and peach garden in my dream.Study the main conclusions as follows. Wushu culture consumption is internal consumption and production, commercial and culture and common cultural consumption and the contradiction of cultural development, etc. Without these contradictions, there is no martial arts cultural consumption, and it is these aspects of contradiction between both opposite and unified constantly struggle, makes the existence of the martial arts culture consumption becomes possible, at the same time also can make in the grand blueprint of the construction of the cultural power to explore wushu culture consumption such as the existing problems of the deep motivation of inner vision to objective reality. Wushu culture as a mirror of the excellent traditional culture, the culture idea has brought together a quintessential part of traditional culture, martial arts and consumption culture, excavate the value of wushu culture consumption, not only can promote the development of wushu culture industry to make greater achievements and play a better role in promoting martial arts culture in the culture construction of power consumption, can also take martial arts culture the excellent traditional culture of consumption as a means to promote social development made one after another brilliant and victory. In particular, the value of wushu culture in the construction of cultural power consumption have good Chinese national image construction, comprehensive innovation to promote wushu culture, classical and fashionable artistic expression and so on three aspects. Time, space, and the traditional fracture, which indicates that the foundations of the martial arts in the deprived to thrive, and ecological consumption is martial arts by recreating once past retained in the mind of imprinting to rebuild homeland. With the help of a dwelling on the past history of beautiful picture of the real inner longings and casting, nostalgic make martial arts to get a connection and a full, make wushu spirit balance after a concussion after reaching a new equilibrium.