Policy Network Research On Shanghai Resident’s Sports Service Consumption

In recent years,the sports industry of our country entered a rapidly developing stage,thescale of sports market and sports fields have been expanding,sports consumption continued to beactive.Sports industry is rapidly becoming a new growth point of national economy.However,compared with developed countries, the gap is still large.The fundamental reason which restrictingthe development of China’s sports industry is:the structureof Chinese sports industry isirrational,sports service industries,which ought to be the leading industry in the sports industry,theproportion in sports industry output of them are far below than the sporting goods industries.It has become an indisputable fact that industrial policy is an important means of acceleratingthe industry development, promoting consumption and optimizing the industrial structure.Shanghai further strengthens the sports industry development plan, gives full play to the marketmechanism in the basic role in the allocation of resources,at the same time,pays attention tostrengthen the policy supporting and guidancing,has issued a series of regulatory documents andrelevant supporting policies,although to some extent, has promoted the development of sportsindustry in Shanghai,but the policy effects are not obvious, sports consumption market, especiallythe sports service consumption market has not been fully activated.Under the background ofincreasingly diverse interests subject, the citizen’s political participation and interests demand hasbeen rising,as the direct audience of sports consumption policy,sports service businesses andconsumers lack of expression of interest appeal channels, which affecte the sports policyimplementation effect at a large extent.As a kind of analysis method of relationship between government and interest groups in theprocess of policy formulation and implementation,policy network committed to establish aninstitutionalized interaction mode of cooperation between the government and otherstakeholders,forming unobstructed channels of interests expression in the policy planning and execution phase,integration of decentralized policy resources effectively, reducing the cost ofpolicy and implementing policy benefit maximization.This paper refenced Rhodes’policy networkmodel,through analysising the resident of Shanghai sports service consumption policy networkstatus with different interest subjects and their interaction,coordinating resources and interests ofall parties,formating an institutionalized interaction model between the government and socialgroups,innovating policy network access, exit, assessment mechanism, etc.In order to improve thelevel of Shanghai residents’ sports service consumption, and promote the prosperity anddevelopment of the sports service industry in Shanghai.This paper has been divided into six chapters:The first Chapter, introduction.This section illustrates the research background, researchsignificance, combs the domestic and foreign sports service consumption, sports serviceconsumption policy and the research progress of policy network, and introduces the research ideasand research methods of this article.The second chapter, policy network theory. This section introduces the concept of policynetwork, classification and research way.The third chapter, the status quoof Shanghai residents’ sports service consumption and theapplicability of policy network.On the basis of defining the concept and classification of sportsservice consumption,this section analysises the current situation of current sports serviceconsumption environment in Shanghai from the viewpoints of economy, policy,culture.Combining with the specific data of Shanghai,sports consumption structure characteristicsare analyzed.And applicability analysis about the policy network applied in the research of sportsservice consumption policyThe fourth chapter, the sports service consumption policy network analysis.This sectionanalysises the sports service consumption policy network from the static structure of the surfaceand dynamic interaction,and combines the specific case of sports consumption policy formulationand execution,receives a clear grasp of Shanghai sports service consumption policy subject andtheir interaction.The fifth chapter, constructs the Shanghai sports service consumption policy networkapplication system. This section points out that should be reasonable positioning of governmentfunctions, improve the policy network access mechanism, interest mechanism, and exitmechanism aspects such as construction of policy network application system.The sixth chapter, improve service level of consumption of Shanghai residents’sportscountermeasures and suggestions. This section examines network from three aspects of network,network issues and producers, puts forward some countermeasures for promoting sports serviceconsumption of residents.