Research On The Effectiveness Of Strengthening The Ideological And Political Education By The Carrier Of Microblog

Research on the effectiveness of ideological and political education in collegesand universities is an evolving and timeless topic. In recent years, although theideological and political education in colleges and universities in China has made someachievements, there are still problems that can not be ignored. Based on the objectivefacts that the effectiveness of ideological and political education in colleges anduniversities of China reduces, we should practically expand new carrier to fit therequirements of times. And microblog, a platform for undergraduates to obtaininformation and show oneself out, comes up to the requirements that needs to be aideological and political education carrier. Its timeliness, fissility and other uniqueadvantages offer convenience to ideological and political education, meanwhile it raisea claim for ideological and political workers. For that reason, we must research into theimpact of microblog on the effectiveness of ideological and political education andpropose ways to strengthen it. It is not only an important part of improving theeffectiveness of ideological and political education in colleges and universities, but alsoa new topic of ideological and political education in colleges and universities.Firstly this article generalizes the connotation of ideological and politicaleducation and carrier, proposes to strengthen the effectiveness via new carrier. And thenaccording to the definition and characteristics of microblog, it explains the necessityand feasibility of microblog used in ideological and political education. This lays afoundation for further research. Secondly, questionnaire was used to find out the statusquo of college students using microblog and the case of microblog used in theideological and political education in colleges and universities. To be targeted, wefound factors militating against effective of ideological and political educationaccording to survey result. And then we highlighted the advantages, predictableweaknesses, opportunities and challenges of the use of microblog in ideological andpolitical education by SWOT analysis, sussed out the greatest advantages and problemsdemanding prompt solution of microblog used in ideological and political education,and explored how to solve the problems effectively. Finally I put forward thecountermeasure of enhancing the the effectiveness of ideological and political education. Promoting a harmonious environment construction of microblog, improvingthe system of ideological and political education in colleges and universities, setting upa home education network and cultivating the ability of self education, are all effectiveways to develop ideological and political education in colleges and universities.