Beida Jade Bird IT Education Marketing Strategy

Abstract:China’s IT industry has developed rapidly, and now China has become the world IT Information big country, the rapid development of information industry to the IT training industry has brought great opportunities for development. With cloud computing, networking, new technologies such as Android rise. IT industry, the demand for technical personnel is also growing. The rapid development of IT education industry, the development of the industry disorderly competition, coupled with national policies, IT technology constantly updated, leading company operating costs, marketing and management personnel for the increasingly high demand. How can the financial crisis on corporate restructuring, the establishment of new marketing model to adapt to market demand?Beida Jade Bird IT education company, is also facing unprecedented opportunities and challenges. By the first decade or so of development has occupied the country a larger share of IT training industry, how can in the fierce market competition, and constantly updated technology environment, to maintain the previous growth rate. Beida Jade Bird IT Education is the company executives need to think about.This method of analysis using SWOT IT training industry marketing environment, and through the five forces model analysis of Beida Jade Bird IT Education company’s competitive strategy, combined with the marketing strategy is based on analysis of the current Beida Jade Bird IT Education marketing strategy used by companies to approach and propose where deficiencies and suggestions for improvement. I’ve been working in Beida Jade Bird system, currently engaged in marketing management piece of work, want to MBA thesis writing, on the theoretical and practical training industry studies have risen to a certain height, marketing strategy whether in IT training industry, or other training sectors, have some versatility. Through the Beida Jade Bird IT education company marketing strategy research, refining the common marketing strategy for the future management of marketing strategies and lay the basis for compaction.