The Research On Operation And Management Of Large And Medium-sized Gymasium

The General Administration of Sport of China lists the challenge of solving large-scale stadiums operation management as the urgent one of the four important contradictions and problems that need to be addressed of our country sports development in the new period. Through using literature research techniques and so on material law, questionnaire survey procedure, expert interview law to study and analysis the basic content, influence factor, existing problem and development trend of operation management of large and medium-sized stadiums. Meanwhile, to contribute the evaluation system of the influence factor of operation management of large and medium-sized stadiums, to evaluate the level of the influence of various factors, to deeply grasp the vital factor of the operations management of large-scale stadiums, to assist the manager to unify one’s own actual situation to specifically and purposely make decisions to promote the development of stadiums, by utilizing the analytic hierarchy process and mathematical statistics.Conclusion:1) The evaluating system of the influence factors of stadium operations management relives: the factor of stadium environment, the use efficiency of mercerization and services quality has a obvious effect on stadium operation management. The factor of stadium contribution and staffs’quality effects the stadium operations management deeply. The factors of restricting stadium operations management are information construction, management system and investment situation.2) The operation management should be concerned before the stadium is established. The feasibility of the stadium design and construction should be evaluated from economic and industrial environment. The overall structure and multifunctional use efficiency are also should be considered ahead. The stadium should utilize the new energy-saving technology and materials to reduce the costs and to properly carry out its function.3) The existing problem of large-scale stadiums operation management includes that financing structure, unreasonable planning and design and the vapidity of business, low efficient utilization after management system is reformed. Moreover, the quality of people and services should be improved and market marketing idea, the information construction also should be enhanced.4) Establishing modern enterprise require clearly established ownership, well-defined power and responsibility, separation of enterprise from administration, and scientific management. The scientific stadium operation management should set up scientific market marketing idea and gasp market environment and set target base on customers’demand and attract and keep customers with various marketing programs for better services and higher earnings.5) Chinese large and medium-sized stadiums operation management presents the trend of operation management internationalization, mercerization and specialization. The present situation of the sports operations management pattern give priority to public institution to operate in enterprise way and there are various operation modes coexist at same time.