| The research project on the college students’ view of education consumption has beendrawing the attention of scholars, but the current outcomes are produced under a limited in astrict moral education frame. Due to the restriction of the working frame, the previouslyresults on education principles, education methodology and the approaches seems to be out ofthe line with recent college education development.The other lack of the research comes to the study perspective. Large results makecontribution to how to shape the college students’ consumption view from a macro level, suchas consumption view and nature, consumption with social development. Rarely research hasbeen done in self-consumption view analysis. Almost scholars believe that the consumptionview should be shapen under the policy, which is in favor of sustainable consumption, so thatthe scientific social transition can be fulfilled with the least harm. The potential risk can befound since it requires a high willingness from students themselves, rather it make a way forstudents to have their own perception of consuming. Therefore, educational principles madeunder those results may not work effectively.The author suggests the practical and consistent educational principle should be madeout of the previous working frame. In order to insure research’s invalidation and consistency,theories and practices should be selected not only domestically but also overseas. The anAmerican classic Value clarification theory(VCT) is considered as an importance andeffective approach in shaping people’s consumption view commonly, this research wouldadopt it for generating a new way on students’ consumption view restructuring.This research tries to answer the question with the assistance of VCT, and raw materialwill be collected through a semi-open interview in Henan Normal University so that theresearch pertinency can be insured. The research will firstly gives a picture of collegestudents’ consumption view and consumption value, and then to find urgent issues accordingto the information, and finally it would provides some valid suggestion on re-shapingstudents’ consumption view based on the VCT.Regarding students’ consumption view, the VCT principles need to be applied: firstly, theVCT requires author shows respect to college students, pay attention to the ability of judgeand consumption value choice. Then, it needs a close attention to college students’ daily life. Thirdly, the education principle need to be developed and changed, other education approachcan be applied to solve the practical issues also. |
