A Study On The Education Of College Students' View Of Consumption From The Perspective Of Attitude Theory

Consumption,as the starting point and destination of all human economic and social activities,is an eternal topic.The Party and government have always attached great importance to consumption-related issues.General Secretary Xi Jinping has made many important speeches on the issue of consumption.The Party Central Committee,the State Council and relevant ministries and commissions have also issued many articles advocating scientific and green consumption concepts,emphasizing education and guidance on consumption concepts.As a special consumer group,college students play a leading role in the future social consumption trend.Under the background of globalization,the influx of foreign cultures and the interweaving of diverse ideas have resulted in some consumption problems among college students that need to be solved urgently.At the same time,the study on the education of college students' consumption view is also of great significance for promoting the construction of ecological civilization,the construction of college students' spiritual civilization and the future trend of consumption culture.Attitude theory is an important research field of social psychology.The process of attitude formation and change is consistent with the school education process.Based on this research perspective,this article first discusses the research background and significance of the subject,summarizes and analyzes related theoretical achievements,then points out and analyzes the main problems of college students 'consumption outlook and education through the survey of college students' consumption status,and finally uses attitude Theoretical methods,following the idea of "improving mechanisms,optimizing elements,and exploring new paths",explore and improve the education path of college students' consumption concept,with a view to optimizing their education process and enriching education methods.