On The Development Of Bamboo Lake Golf Industry From The Industry Convergence Perspective

Golf convinces sports and culture as a whole， and highlights the fashion and theindividuality， and has the cultural connotation and unique charm， which called theworld three big movements with soccer and tennis swept the world. The State GeneralAdministration of sports’“12five planning of sports industry” proposed “to promotethe sports industry and the interactive development of related industries” policyobjectives， from the perspective of industry integration， is to promote theintegration of the Golf industry development， promote the interaction betweentraditional industry and new service industry and the Golf industry， integration ofhigh-tech industries， expand the Golf industry， promote the rapid integration ofnew sports industry Golf products manufacturing， Golf real estate exhibition， Golfmedia development， promote the adjustment of industrial structure， optimizationand upgrading， cultivating new economic growth point of the national economy， topromote the transformation and development of the whole national economy.Bamboo Lake Golf Course is located in suburban area， which has convenienttraffic， beautiful environment， close to nature， Changsha municipal governmenthas planed the bamboo Lake area as the ecological garden of science and technology，bamboo Lake area poses all kinds of necessary conditions to development high-endservice industry. From the business philosophy and business model， bamboo LakeGolf industry has appeared good momentum of diversification and sustainabledevelopment， the benign development of the real estate， tourism， catering，service outsourcing， as well as the related sports goods manufacturing and serviceindustry development.bamboo Lake Golf Industry as leading the development of Golf industry in ourprovince， but because of national industry policy uncertainty， as well as the shorterdevelopment time and other reasons， there are many problems such as: massfoundation is weak， the image is negative; course construction and operation cost ishigh; hasn’t the formation of cluster development; the lack of standardized management;management personnel and professional and technical personnel scarce. While theindustry convergence provides a clear strategy to bamboo Lake Golf industrydevelopment， based on this， this paper puts forward bamboo lake Golf industrycluster development strategy， integration innovation investment strategy， scienceand technology demonstration park development strategy; the Digital Golf developmentstrategy.and according to the four strategies， we put forward corresponding policy recommendations from three level that is external environment， industrydevelopment， enterprise management.