The Relationship Among TQM Strategy, Market Orientation And Core Competence In Chinese Education Service Sector

As the development of Chinese economy, especially after we joined the WorldTrade Organization (WTO) in2001, our market becomes more and more open. Withthe free exchanging of many secienty resourses, flow of talents and compititions ofeducation service organizations are becaming more and more fierce all over the world.As a result, competitions between China and other countries are intensely and nervous.Products’ quality is the most important factor in customers’ choosing process. In arapidly changing world market, finding appropriate strategy to develop and maintainthe competitive advantage of our education service sector is in top priority.This study used Diamond Model theory, National Competitive Advantage theoryand Law of Comparative Advantage as theoretical support. Verifing and discussingthe relationship among Total Quality Management (TQM) strategy, MarketOrientation (MAO) and Core Competence (COC) according to the domestic andoversea literatures, and the mediating effection of MAO.This study make up for the shortage of the former domestic literatures, whichfocus on theoretical research of TQM promoting Core Competence in Chineseeducation service sector, rather than empirical research. What’s more, this study playsan important role in promoting and maintaining core competence of our educationservice sector during its internationalization process.