Market Orientation Based On Distance Open Education Marketing Strategy Research

With the development of modern media technology, distance education grows rapidly as a new education form.It meets the demand of social development.Remote education is the need of the education popularization and rejuvenating the country through science and education.It is also necessary for life-long learning.Distance education can meet the desire of seeking scholars.Therefore, the development of distance education is of far-reaching significance. Television university and teaching institutions at various levels is the organization to develop distance education.It not only meets social progress, student lifelong development, individuation development and realizes the education fair, but also realizes their own social value and market value. Making marketing strategy has become a new way to reply the globalization for education institutions. This paper takes Ganzhou TV universitydistance open education as the research object.It discusses Ganzhou TV university marketing strategy by taking normative research, case study, theoretical study and experience empirical combination method.This paper is divided into five parts. The first part is the introduction, discusses the purpose and significance of the subject and the research methods and technical line; The second part, reviews the education institutions marketing related theory; The third part, analyses the distance open education of Ganzhou TV university marketing micro and macro environment; The fourth part, designs distance open education of Ganzhou TV university marketing strategy, including the strategic goals, target market analysis and marketing strategy combination; The fifth part, makes Ganzhou TV university distance open education marketing strategy, including the current marketing strategy and the problems, department marketing strategy combinations and marketing plan, how to evaluate distance open education marketing performance.